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Value Vista

Everything has a specific value for everyone — for the seller, as well as each individual buyer, or consumer. But it isn't neccessarily the same for each and every person.

For instance, here we are in the desert. You’re probably feeling pretty thirsty and pretty hot. What is the absolute most you would be willing to pay for a cool, sweet, and icy glass of orangeade? $5? $7? Let’s suppose you would pay up to $8 and not a penny more. That means that the orangeade’s value is $8. So if Bob, here, only offers that glass for $8.50, and you decide it’s not worth it to you, then its value is still $8 – and not $8.50.

Bob, who lugged bags of oranges through the desert, squeezed cacti for water, and shredded sugar cane all day, probably thinks that his drink – and the cactus prickles in his hand – are worth $8.50. And Renee, who just ate a huge bag of really salty, dry pretzels, is willing to pay at least $10 for even a sip of Bob’s orangeade. But in the end, you alone decide the value that the orangeade – or anything – has for you.

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